Case Studies

Design Partner for Startups

Over six years of experience building thoughtful digital products with measurable results

Ask LitCharts AI

As AI became the standard, LitCharts needed to keep up. To meet an ambitious roadmap of four AI tools and a new subscription plan, Ask LitCharts AI was designed to scale to every tool that followed.

Conversion Rate

↑ 75%

YOY Revenue

↑ 40%

Ask LitCharts AI

As AI became the standard, LitCharts needed to keep up. To meet an ambitious roadmap of four AI tools and a new subscription plan, Ask LitCharts AI was designed to scale to every tool that followed.

Conversion Rate

↑ 75%

YOY Revenue

↑ 40%

CliffsNotes design system

To hit our product timelines, I built CliffsNotes' design system from the ground up by leveraging the LitCharts design system as a foundation and scaling it across two products.

Time Savings

20%

Adoption Rate

20+

CliffsNotes design system

To hit our product timelines, I built CliffsNotes' design system from the ground up by leveraging the LitCharts design system as a foundation and scaling it across two products.

Time Savings

20%

Adoption Rate

20+

abc carpet & home redesign

E-commerce conversion drops when shoppers hesitate. Shoppers needed more reassurance to feel confident buying, so we redesigned the product detail page to deliver it.

Revenue

↑ 81%

Avg Order Value

↑ 55%

abc carpet & home redesign

E-commerce conversion drops when shoppers hesitate. Shoppers needed more reassurance to feel confident buying, so we redesigned the product detail page to deliver it.

Revenue

↑ 81%

Avg Order Value

↑ 55%

Testimonials

So much of LitCharts has benefited from Anjali’s profound curiosity, rigorous thinking, design ingenuity, and her constant focus on serving our users. She's been instrumental

in defining our product direction.

So much of LitCharts has benefited from Anjali’s profound curiosity, rigorous thinking, design ingenuity, and her constant focus on serving our users. She's been instrumental

in defining our product direction.

Ben Florman

Co-founder, Product VP

Anjali has helped me grow as a designer. Her outstanding leadership shows in how seamlessly she collaborates with everyone, and her remarkable attention to detail has helped us in producing high quality designs.

Zainab Hasan

Product Designer

Currently Exploring

Vibe coding with Claude Code

Built a development workflow integrating GitHub and Claude Code to ship multiple apps, including a tool that streamlines the creation of axonometric mockups.

Let's connect

ap@anjali-patel.com

Case Studies

Let's connect

ap@anjali-patel.com

Case Studies